| Bibliography of PR Books What You Should Read and Heed This is a selected bibliography of books covering professional public relations. Book subjects covered include: |
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Addresses for PUBLISHERS of these books are listed at the end of this bibliography.
A more comprehensive "Bibliography for Public Relations Professionals" is available from the Public Relations Society of America, 33 Irving Place, New York, NY 10003 (212-460-1458).
The best academic bibliography of books and articles on public relations is published annually by Public Relations Review and is available from JAI Press, 55 Old Post Road No. 2, PO Box 1678, Greenwich, CT 06836-1678 (203-661-7602).
Suggested corrections or changes for the BIBLIOGRAPHY should be faxed to Dan Cantelmo, Media Distribution Services. Use the Info & Assistance Form to mail or fax your comments.
Baskin, Otis & Arnoff, Craig. Public Relations: The Profession and The Practice. 3rd ed. Brown & Benchmark 1992.
Broom, Glen M.& Dozier, David M. Using Research in Public Relations: Applications to Program Management. Prentice-Hall 1989.
Cutlip, Scott. Public Relations History: From the Seventeenth to the Twentieth Century. L. Erlbaum 1995.
Cutlip, Scott. The Unseen Power: Public Relations. A History. L. Erlbaum 1994.
Cutlip, Scott & Center, Allen. Effective Public Relations. 7th ed. Prentice Hall 1994.
Grunig, James & Hunt, Todd. Managing Public Relations. HBJ College 1984.
Lesly, Philip. Lesly's Handbook of Public Relations and Communications. AMACOM 1991.
The Management of a Public Relations Firm. PRSA Fulfillment Department.
Newsom, Doug, et al. This is PR: The Realities of Public Relations. 5th ed. Wadsworth 1993
Seitel, Fraser P. The Practice of Public Relations. 6th ed. Macmillan 1994.
Walsh, Frank. Public Relations & The Law. Books on Demand.
Weiner, Richard. Webster's New World Dictionary of Media and Communications. 3rd ed. Macmillan 1996. http://www.all-links.com/dictionary
Yale, David. The Publicity Handbook. NTC Business 1991.
Budd, John. CEO Credibility: The Management of Reputation. Turtle Publishing 1993.
Gray, James G., Jr. Managing the Corporate Image: The Key To Public Trust. Greenwood 1986.
Olasky, Marvin N. Corporate Public Relations & American Private Enterprise. L. Erlbaum 1987.
Taggart, Philip W., et. al. Taking Your Company Public. AMACOM 1990.
Center, Allen & Jackson, Patrick. Public Relations Practices : Managerial Case Studies and Problems. 4th ed. Prentice-Hall 1990.
Simon, Raymond & Wylie, Frank. Cases in Public Relations Management. NTC 1994.
Kruckeberg, Dean & Starck, Kenneth. Public Relations & Community: A Reconstructured Theory. Greenwood 1988.
Bernstein, Alan. Emergency Public Relations Manual. 3rd ed. PASE 1988.
Pinsdorf, Marion. Communicating When Your Company Is Under Siege: Surviving Public Crisis. Free Press 1986.
Morgan, Bradley. Public Relations Career Directory. 5th ed. Gale Research 1993.
Corrado, Frank. Communicating With Employees. Crisp Publishing 1994.
Harrison, E. Bruce. Going Green: How to Communicate Your Company's Environmental Commitment. Irwin 1993.
Ottman, Jacquelyn. Green Marketing: Challenges and Opportunities for the New Marketing Age. NTC 1994.
Arfin, F.N. Financial Public Relations. Trans-Atlantic 1994.
Rosenbaum, Michael. Selling Your Story to Wall Street: The Art & Science of Investor Relations. Probus 1994.
Government, Public Affairs & Issues
Manheim, Jarol B. All of the People, All of the Time: Strategic Communications & American Politics. M.E. Sharpe 1991.
Smucker, Bob. The Nonprofit Lobbying Guide. Jossey-Bass 1991.
Wittenberg, Ernest & Wittenberg, Elisabeth. How to Win in Washington. Basil Blackwell 1994.
Wouters, Joyce. International Public Relations: How to Establish Your Company's Product, Service & Image in Foreign Markets. Books on Demand 1994.
Middleton, Kent & Chamberlin, Bill. Law of Public Communication. 3rd ed. Longman 1994.
Walsh, Frank. Public Relations & The Law. Books on Demand.
Goldman, Jordan. Public Relations in the Marketing Mix. NTC Business 1985.
Harris, Thomas L. Marketer's Guide to Public Relations: How Today's Top Companies are Using the New PR to Gain a Competitive Edge. John Wiley 1993.
Howard, Carole & Mathews, Wilma. On Deadline: Managing Media Relations. 2nd ed. Waveland 1994.
Loeffler, Robert H. A Guide to Preparing Cost-Effective Press Releases. Haworth Press 1993.
Lukaszewski, James. Executive Action Emergency Media Relations Guide. Lukaszewski 1993.
Martin, Dick. Executive's Guide to Handling a Press Interview. Pilot Books 1994.
Shay, Kevin & Bakhit, Michelle. How to Work with the media in Promoting Your Business or Organization. Shay 1994.
Shea, David J. & Gulick, John F. Media Isn't A Four Letter Word. 3rd ed. Electronic Industries Association 1997.
Bly, Robert. Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for Your Product. Seaver Books 1994.
Jones, Clarence. Winning with the News Media. 1996 ed. Video Consultants, Inc. 1996.
Broom, Glen & Dozier, David. Using Research: Methodological Foundations. Dryden Press 1991.
Pavlik, John, V. Public Relations: What Research Tells Us. Sage 1987.
Ernst & Young Staff. The Complete Guide to Special Events Management. John Wiley 1992.
Aronson, Merry & Spetner, Donald. The Public Relations Writer's Handbook. Free Press 1993.
Klepper, Michael & Gunther, Robert. I'd Rather Die Than Give a Speech! Irwin 1993.
Newsom, Doug & Carrell, Bob. Public Relations Writing: Forms and Style. 4th ed. Probus 1995.
Tucker, Kerry. Public Relations Writing: AN Issue Driven Behavioral Approach. 2nd ed. Prentice-Hall 1994.
Wilcox, Dennis L. & Nolte, Lawrence W. Public Relations Writing and Media Techniques. 2nd ed. Harper College 1994.
Book Publishers -- Re: Bibliography
AMACOM. 135 W. 50th St., NY, NY 10020. 212-777-8395.
Bacon's Information Inc. 332 South Michigan, Chicago, IL 60604. 800-621-0561.
Basil Blackwell. 238 Main St., Cambridge, MA 02142. 800-488-2665.
Books on Demand. 300 N. Zebb Rd., Ann Arbor, MI 48106. 800-521-0600.
R.R. Bowker 121 Chanlon Rd., New Providence, NJ 07974. 800-521-8110.
Broadcast Interview Source. 2233 Wisconsin Ave., NW, Washington, DC 20007. 800-955-0311.
Brown & Benchmark. 25 Kessel Ct., Madison, WI 53711. 800-338-5578.
Burelle's. 75 East Northfield Rd., Livingston, NJ 07039. 800-US-MEDIA.
Caduceus Communications. 1300 W. Belmont, #402, Chicago, IL 60657. 800-229-1832.
Crisp Publications. 1200 Hamilton Court, Menlo Park, CA 94025. 800-442-7477.
Electronic Industries Association. 2500 Wilson Boulevard., Arlington, VA 22201-3834
Lawrence Erlbaum. 365 Broadway, Hillsdale, NJ 07642. 201-666-4110.
Free Press. 866 Third Ave., NY, NY 10022. 800-257-5755 (HBJ College).
Gale Research. 835 Penobscot Bldg., Detroit, MI 48226. 800-877-4253.
Greenwood. 88 Post Rd. W., POB 5007, Westport, CT 06881. 800-225-5800.
Irwin Professional Publishing. 1333 Burr Ridge Parkway, Burr Ridge, IL 60521. 800-634-3961.
Haworth Press. 10 Alice St., Binghamton, NY 13904. 800-342-9678.
HBJ Publications. 301 Commerce St., Ste. 3700, Ft. Worth, TX 76102. 800-782-4479.
Jossey - Bass. 350 Sansome St., San Francisco, CA 94104. 415-433-1767.
Longman. 10 Bank St., White Plains, NY 10606. 800-447-2226.
Lukaszewski Group Inc. 10 Bank St., Ste.530, White Plains, NY 10606-1933. 914-681-0000.
Macmillan. 1633 Broadway, NY, NY 10019. 800-257-5755.
Nichols Publishing. POB 6036, East Brunswick, NJ 08816. 908-297-2862.
NTC Publishing Group. 4255 W. Touhy Ave., Lincolnwood, IL 60646. 800-323-4900.
Oxbridge Communications. 150 Fifth Ave., Ste. 302, NY, NY 10011. 212-741-0231.
PASE. POB 1299, Highland Park, NJ 08904. 201-321-1011.
Pilot Books. 103 Cooper St., Babylon, NY 11702. 516-422-2225.
Prentice-Hall. 15 Columbus Circle, NY, NY 10023. 800-223-2348.
Probus Publishing. 1925 N. Clybourn Ave., Chicago, IL 60614. 800-776-2871.
PRSA Fulfillment Department. 33 Irving Place, New York, NY 10003. 212-460-1462.
Public Relations Publishing. 1633 Broadway, NY, NY 10019. 212-315-8000.
Reed Reference. 121 Chanlon Rd., New Providence, NJ 07974. 800-521-8110.
Shay Pubs. 5916-Birchbrook Dr., No. 229, Dallas, TX 75206. 214-418-9999.
Sage. 2455 Teller Rd., Thousand Oaks, CA 91320. 805-499-0721.
Seaver Books. 141 Fifth Ave., NY, NY 10010. 212-475-2633.
M.E. Sharpe. 80 Business Park Dr., Armonk, NY 10504. 800-541-6563.
Trans- Atlantic. 311 Bainbridge St., Philadelphia, PA 19147. 215-925-5083.
Turtle Publishing. POB 353, Lakeville, CT 06093. 203-435-9873.
Video Consultants, Inc. 5220 S. Russell Street #40., Tampa, FL 33611. 813-832-4137
Wadsworth. 10 Davis Dr., Belmont, CA 94002. 415-595-2350.
Waveland. POB 400, Prospect Heights, IL 60070. 708-634-0081.
John Wiley. 605 Third Avenue., NY, NY 10010. 212-576-9400.
